Charlie Hoehn’s site is full of great observations/tips/tactics. Recently, he offered up one of the best ideas for non-profits that I’ve seen in a long, long time: What if non-profits like DonorsChoose made personalized videos for each major donor? Suddenly, the results … Continue reading
This is what a friend of mine does when he’s in the market for a car: He goes to a dealership, finds a salesman, and says he wants to buy a car. “But I’ve got to pick up my kids … Continue reading
A person tells you their dilemma, and then they ask, “What should I do?” After giving it some thought, you tell them what they should do. And they say, “But I don’t want to do that!” Which isn’t what they … Continue reading
Whenever I’m making a purchase, I remind myself of something a seasoned negotiator once told me. “Paying retail,” he said, “is for chumps.” It’s a good mantra when you’re reaching for your wallet.